Can the product be offered to EU customers?
AI & Tech
Legal Counsel for AI, Technology and EU Market Entry
We help AI, software and technology companies address the legal, contractual and regulatory questions that arise when developing products, working with European customers, entering the EU market or building EU-facing commercial relationships.
The real EU trigger
Start with the product, customer, partner or data flow in front of you
EU legal work usually begins with a concrete business situation: a product launch, customer request, pilot, data flow, contract, partner or market-entry decision. We identify the legal questions that matter to that situation without assuming that every issue applies to every company.
What legal work is needed for an EU customer, pilot, procurement or vendor-review process?
What role does the company perform under the AI Act or other applicable EU rules?
Can EU personal, customer or user data be used as intended?
How should the relevant SaaS, API, licensing, customer, reseller or distributor agreement be structured?
Should the company sell directly, use a reseller, distributor, importer or representative, or build its own EU-facing structure?
What we help with
Legal support for AI, data, technology and EU-facing commercial matters
We connect legal analysis to the product, customer, contract, data flow and commercial model so that the result can be used in the matter that created the need.
AI Act and EU role mapping
We assess whether the AI Act or related EU rules may apply, identify the company's role and connect the resulting duties to the product, supply chain and intended use.
Typical scope
Provider, deployer, importer, distributor or representative roles, high-risk indicators, transparency duties and responsibility allocation.
Best suited for
Products being developed, launched, sold, integrated, procured or adapted for EU use.
GDPR, data access and data use
We review how personal, user, customer or training data may be accessed, used, transferred and documented across product development and service delivery.
Typical scope
GDPR roles, lawful bases, transfer issues, data-use restrictions, documentation and contractual controls.
Best suited for
Development, testing, fine-tuning, analytics, deployment and customer-facing data flows.
EU customer and procurement readiness
We prepare legal positions and documentation for European customers, procurement teams, vendor onboarding and diligence, with the scope calibrated to the customer's actual request and stage of procurement.
Typical scope
Questionnaire input, compliance summaries, data-protection responses, contract positions and supporting explanations.
Best suited for
Customer, pilot and procurement requests involving AI, data, security or vendor-risk questions.
SaaS, API, licensing and related contracts
We draft and negotiate terms for SaaS, API access, licensing, pilots, integrations, enterprise customers and commercial partners.
Typical scope
Service and licence terms, data clauses, liability, acceptable use, support, compliance positions and responsibility allocation.
Best suited for
Matters where the legal position must work in a customer, pilot, licensing or partner agreement.
EU market-entry, partner and representative structures
We compare direct sales, reseller, distributor, importer, representative and own-structure models, identify the relevant legal and regulatory roles, and allocate commercial, regulatory and contractual responsibilities.
Typical scope
Legal and regulatory roles, territory, exclusivity, governance, liability, responsibility allocation and contract architecture.
Best suited for
Companies choosing or refining the legal architecture for a direct, partner-led or own-structure route.
An EU-side team for market entry
Entering Europe often requires more than legal advice. For non-EU technology companies, Tatra Legal can act as the EU-side project lead, helping structure the route to market and coordinating the commercial, legal, compliance, data, cybersecurity, technical and local specialist work needed to put it into operation.
Depending on the expansion, that can include identifying and assessing distributors, partners or prospective customers, supporting commercial negotiations, preparing contracts and compliance work, and coordinating local providers across EU markets.
Legal services are provided by Tatra Legal; other specialist work may be delivered or coordinated with appropriate specialist providers.
From advice to execution
When EU-facing legal work becomes commercial execution
Some objectives require several legal capabilities to operate as one workstream. We connect the relevant analysis, documents, negotiations and coordination to the business situation rather than treating each issue in isolation.
EU customer or pilot
Customer or pilot terms, procurement and onboarding, AI, data and security positions, negotiation support and, where relevant, the move from pilot to production.
Distributor, importer or market-entry partner
We can connect route selection with partner-profile definition, separately scoped sourcing coordination, initial commercial and legal assessment, negotiation positions and the final agreement.
Technology product launch
Mapping regulated roles, launch dependencies and relevant product, data, AI or cybersecurity requirements, with practical documentation and coordination of selected specialists where needed.
Ongoing EU-facing operations
Recurring customer and partner contracts, legal questions during sales and delivery, partner management, disputes or enforcement, and regulatory changes affecting the operating model.
Each engagement defines the relevant workstreams, responsibilities and specialist inputs so that the legal and commercial process has a clear scope and owner.
Two levels of support
Choose the level of legal work that fits the objective
The appropriate depth depends on the objective. A defined customer or contract question may need focused legal work, while repeat sales or expansion may require a more reusable position across documents, roles and processes.
Focused Compliance
For a defined customer, pilot, procurement, contract, market-entry or regulatory question that needs careful legal work with a depth proportionate to the immediate objective.
Typical use cases
- First EU customer or distributor question
- EU pilot or proof of concept
- Procurement response
- Immediate contract or market-entry issue
- Defined AI Act, GDPR, data or product question
Typical outputs
- Focused applicability or role analysis
- Contract or negotiation position
- Customer or procurement response
- Prioritised practical next steps
Objective
Reach a clear, usable legal position for the defined matter without expanding the work beyond what the objective requires.
Enhanced Readiness
For companies building a repeatable legal position across customers, products, markets or partners, with documentation that can support more demanding commercial and diligence processes.
Typical use cases
- Repeat EU sales
- Enterprise procurement
- Multi-market or partner expansion
- Scalable customer and partner documentation
- Investor, customer or partner diligence
Typical outputs
- Readiness and responsibility map
- Reusable customer-facing documentation
- Scalable contract positions
- Implementation priorities and governance steps
Objective
Build a consistent EU legal position that can be maintained and reused as the company's commercial activity develops.
How we can work with your team
From one-off answers to ongoing EU-facing support
The working model can address one defined question, support recurring activity or help structure how the company will approach European customers, partners and operations.
One-off legal answer
Focused legal input for a defined AI Act, GDPR, data, contract, procurement or market-entry question.
Best suited for
Companies that need a specific legal answer, negotiation position or document review without ongoing support.
Ongoing EU-facing support
Continuing legal support for recurring customer and partner contracts, sales and delivery questions, operating-model changes, disputes and regulatory developments.
Best suited for
Companies that regularly sell, license, deploy or support technology connected to European customers or data.
Partner, distributor, importer or representative setup
A coordinated mandate covering the legal structure, allocation of responsibilities, negotiations and contracts, with separately engaged external commercial or technical resources coordinated where relevant.
Best suited for
Companies that want the legal work and relevant external coordination managed as one defined engagement.
Own EU structure or market-entry model
Comparison of direct sales, partner-led entry, reseller or distributor models, importer or representative arrangements, and the company's own EU establishment or operating structure.
Best suited for
Companies deciding which EU route fits their product, responsibilities, commercial model and intended level of control.
Outputs you can use
Legal work that becomes a usable document or decision path
The work should produce a document, position or decision path that the company can use with its internal team, customers, partners or advisers.
EU Applicability Note
A concise assessment of how the relevant EU rules apply to the product, data use, contract, customer request or market-entry activity.
Role and Responsibility Map
A map of relevant AI Act and data-protection roles, including provider, deployer, importer, distributor, representative and partner interfaces where applicable.
Customer Response Pack
Practical, reusable answers and supporting positions for procurement, onboarding, legal, security or vendor-review questions.
EU Market-Entry Structure
A comparison and proposed structure for direct sales, partner-led entry, distributor, importer, representative or own-structure models.
EU-Facing Contract or Negotiation Position
Contract language and negotiation positions aligned with the product, data flow, customer relationship, partner model and legal responsibilities.
Customer or Partner Execution Plan
A practical sequence of decisions, documents, open points and next steps for a customer, pilot, procurement or partner workstream.
Why this approach
Regulatory analysis connected to product, contract and business reality
AI and technology matters can affect product design, data flows, customer promises, contractual risk, procurement, liability and the chosen operating model. We connect those layers while keeping the depth proportionate to the matter.
We start from the real trigger
The work begins with the product, customer, partner, data flow, contract or market-entry decision that created the legal need.
Legal analysis connected to operating reality
Regulatory analysis is translated into the roles, documents, product decisions and commercial positions needed in practice.
Direct senior involvement
AI & Tech matters receive direct senior attention so the legal analysis, documents and customer or partner positions remain connected.
European market context and coordinated execution
Where the matter extends beyond legal analysis, we can help define the required partner or specialist profile and coordinate selected local-law, technical, certification, cybersecurity, import, market-entry or commercial resources.